2. The Information We Collect and Why
You are not required to create an account or submit your personal information to us in order to use the Site. However, your personal information may be required in order to access features or areas, such as registering for an online account at the Site, placing orders, or signing up for newsletters. The information that we require for these features may include information such as your name, mailing address, telephone number, email address, and credit card number.
We collect non-personal information as you use our Site, such as your browser type, computer or device type, unique device identifiers, operating system version, the website from where you navigated to our Site, time and date of using our Site, the name of your Internet service provider (ISP), and location information.
Additionally, we may use “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our websites. A pixel tag is placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with and for the same purpose as cookies.
3. How We Use and Share Your Information
We collect information from you so that we can provide you with your requested services. For example, we use your personal information to contact you about your orders, process credit card transactions, and ship products to you. We may also send you information about our products and our services, and we may share your information with third party service providers that help us process and fulfill orders and deliver products and services.
We may also use third party service providers to help host and administer our Site, send email, provide marketing and advertising services for us, assist with fraud prevention, and process payments. These service providers may have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of such personal information.
We may also use your browsing and shopping history to provide relevant interest-based advertising to you. These interest-based ads may be presented to you while you are browsing other sites.
4. Access to Your Information and Choices You Can Make
We may share personal information with certain third parties if we have a good-faith belief that such access, use, preservation, or disclosure of the information is legally required or necessary to protect against harm to our rights, property, or the safety of our users, customers, or the public, and to the extent as required or permitted by law.
5. Security of Your Information
In order to help secure your personal information, access to your personal information on our Site is password-protected, and sensitive data (such as your credit card number) is protected by encryption when it is exchanged between your web browser and our Site. We use industry standard physical, technical, and administrative security measures to protect your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information that you transmit to us. It is your responsibility to protect the security of your login information. Please also note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.
6. California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us information about the personal information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g. requests made in 2015 will receive information regarding 2014 sharing activities). You may request such information from us once per calendar year.
To obtain this information, please send an email message to email@example.com with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response. Please be aware that only information on covered sharing will be included in our response.